Wyndham Hotels will enter India’s branded residences market, with a minimum of five projects in major cities by end of 2025. It has already introduced branded residences in Asia, Middle East and Africa (AMEA) regions which are witnessing growth in this segment.
The next target within the next 12 months is India, even as it highlights the potential for both outbound and inbound tourism. As the key drivers for this segment, the emphasis is on security and safety for those seeking unique experiences. By incorporating the brand’s specifications, the hotel chain will provide consumers with a comfortable environment for customers.
In the initial phase, the focus will be on densely-populated metros such as Bengaluru, Mumbai and Delhi, and also actively exploring opportunities in tier-II cities as well. Locations such as Chennai along with the possibilities of introducing branded residences, and holiday homes in Goa are key action plans. The intent is to start with the more established areas before potentially expanding further.
With a strong pipeline of projects in place, Wyndham is confident about India’s prospects and poised to capitalise on the growing demand for branded residences and hospitality services in the country.