The Titan Company plans to add 14 more Tanishq stores in India by the end of FY24, supplementing the 30 stores it opened in the past nine months. At present, the company has over 410 Tanishq stores in the country.

It has plans to expand internationally, with around 50 jewellery stores by FY27, supplementing the current 14 stores across the globe. Furthermore, the company aims to extend its Zoya brand by adding seven stores by FY25. The company wants to achieve a run rate of 40 to 50 stores per year.

Internationally Titan’s jewellery stores are currently located in the northern US and in UAE, Qatar, and Singapore, and may grow to 45 to 50 stores by the next three years.  

In its sub-brand Sonata, it has introduced two fashion-oriented sub-brands at an affordable price, in line with the youth’s preference. Titan and Helios in the premium segment are high performers.