Reliance Consumer Products (RCPL), the packaged goods arm of Reliance Industries (RIL), is likely to take Campa Cola to markets in North India regions including Uttar Pradesh, Punjab, Haryana and Rajasthan. Additionally, the brand could also get a major fillip in the western region, where Gujarat is a key market.

The current focus is on completing the national rollout of the brand, which has an established presence in southern states. In Gujarat, the company is expected to utilise the manufacturing and distribution network of Sosyo Hajoori Beverages, in which RCPL holds a 50 percent stake. Similarly, Jallan Food Products, with manufacturing plants in Rajasthan could spearhead its expansion plans.

Moreover, the company has manufacturing and distribution tie-ups with Kali Aerated Water Works in Tamil Nadu and Andhra Pradesh, Asian Beverages in Tamil Nadu, and Jallan Food Products in Andhra Pradesh and Telangana.

Further, Campa Cola would also be scaled up internationally, starting with the markets in Asia and Africa to eventually taking it globally.

In 2022, Reliance Retail had acquired Campa Cola from Pure Drinks Group for Rs 22 crore.