HyFun Foods plans to invest nearly Rs 850 crore to set up three new plants in Gujarat. With this expansion, the manufacturer of frozen potato products is eyeing an annual revenue target of Rs 5,000 crore by 2028. Additionally, the company has announced a Rs 150-crore investment in a water treatment facility in the state to manage waste water from its factories.

With five existing potato processing plants in Mehsana district, HyFun Foods boasts an annual capacity of 2.5 lakh tonne and supplies ready-to-cook frozen snacks to clients including Burger King and KFC. Moreover, the construction of a potato flakes plant has already commenced and is slated to be operational within the year. The other two plants, dedicated to french fries and specialised potato products, are expected to come up by the end of 2025.

The company is exploring diversification into non-potato based frozen food items, which will be through third-party manufacturing agreements. This strategy is complemented by its supply chain of potatoes sourced from Gujarat, Uttar Pradesh, and Madhya Pradesh.