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HIL to enter new product segments with acquisition of Topline, subsidiaries

Wednesday, 13 Mar 2024
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HIL, a part of the CK Birla Group, has signed an agreement with Crestia Polytech for the acquisition of Topline, a brand of pipes and fittings in Eastern India, along with Crestia’s four wholly-owned subsidiaries Topline Industries, Aditya Polytechnic, Aditya Industries and Sainath Polymers for Rs 265 crore.

This will open new product segments and markets for the company, while the acquisition will enable its entry into large segments such as high-density polyethylene (HDPE), medium density polyethylene (MDPE) and water tanks. Crestia and its subsidiaries are active players in the pipes, fittings and water tank sector with three flagship brands - Topline, Rockwell, and Soniplast.

It will also help to add significant scale to HIL’s production capacity, as well as revenue. Besides, HIL will gain access to Topline’s significant channel presence across 15 states, especially in the eastern region. This will also enhance HIL’s presence in government projects, as it can serve customers in sectors such as Agriculture, Telecom and Natural Gas.

In recent years, HIL has built a strong presence in the pipes & fittings segment in India under the brand name of Birla HIL.

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