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DS Group to expand brand with Rs 125-cr plan

Thursday, 18 Apr 2024
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FMCG firm Dharampal Satyapal (DS) Group plans to spend about Rs 125 crore in the current financial year. It includes advertising, marketing, strengthening distribution network in tier II-and-III cities for its core brand 'Catch Spices', which has made an entry into the Rs 1,000-crore club.

The Group plans to introduce new products to suit tastes in south India under its Catch Spices brand, as it seeks to penetrate in the region as part of an overall strategy to grow at a CAGR of 30 percent in the next five years. In the last two years, it has grown at a CAGR of 24 percent, and plans to grow at a CAGR of 30 percent in the coming years.

It has already invested in its manufacturing facility in the last couple of years. However, majority of its expenditure will go into distribution and advertising and marketing. DS Group spent Rs 100 crore on advertising and marketing in FY24, and plans to take this further for market and distribution needs. It could be around Rs 125 crore for this financial year on advertising, marketing, distribution and quick commerce.

The Group has a strong footprint in north India, and penetrates through large distribution structures in other parts as well.

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