Bridgestone India, a wholly-owned subsidiary of Bridgestone Corporation, Japan, is working on a new business strategy to spearhead market expansion across India. The 10-year strategy includes India as a growth market, and will commence from calendar year of 2025.

The new strategy will be aimed at building the market further, and retaining the strong player position in the premium tyre segment in the country. The strategy will also address India’s positioning in the global market for Bridgestone.

Post pandemic, Bridgestone had seen robust growth in India, wherein the company’s revenue grew nine percent year-on-year during calendar 2023. However, the industry in general saw subdued sales volumes in the last couple of quarters. In the first quarter of CY24, the original equipment manufacturer (OEM) segment is banking on the long-term outlook as the macro economic factors continues to be positive in terms of GDP growth and government investment. 

India is the fastest growing market for Bridgestone and the company's investment in India in the last over 25 years, includes USD 300 million it announced.

The company expects the industry, in the long term to grow five to six percent in after-market, and four to five percent in the OEM segment in the next five years. More than 46 million units of tyres (for passenger car and SUVs) were sold in 2023 with after-market and OEMs in an almost equal share in the industry. In this calendar, the industry is expected to sell 48 million units of tyres.