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Amway India to infuse Rs 100 cr over two years to boost growth

Monday, 27 Jul 2020
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Amway India, a direct selling FMCG company, is looking to make an investment of an additional Rs 100 crore over the next two years to boost its growth plans in the country. 
Identifying growth opportunities in online sales due to changing consumer behaviour amid COVID-19, the company is working to increase its supply chain and home delivery network to meet customer requirements. 
The company will make additional investment to boost manufacturing automation and digital initiatives over the next two years. These will play an important role in its next phase of growth in the market. 
The company has committed an investment of Rs 1,000 crore in India. This includes an investment of Rs 600 crore to set up its manufacturing facility in Nilakkottai, Tamil Nadu. 
The company has also witnessed a significant shift in the behaviour of its direct sellers and their customers, resulting in an increase in online sales. 
The company has witnessed a growth in its online orders from 33.6 percent in February 2020 to 70 percent in June 2020. It expects the online sales growth to remain consistent. 
It is bolstering supply chain and home delivery network to fulfil the growing demand for online ordering. 
Amway India expects its nutrition category to grow faster with the current contribution of 56 to 65 percent to overall business in the next three years. 
Nutrition and wellness is the largest business category for Amway India globally and in India, and this category contributes more than Rs 1,000 crore to the company’s total revenue in India. 
The company is further strengthening the category with special focus on immunity supporting products.


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