Aditya Birla Fashion and Retail (ABFRL) has announced a joint venture with Christian Louboutin, among the world’s most eminent shoe designers. The JV envisages the transfer of the current Indian business into a newly incorporated subsidiary of ABFRL, wherein the partners will hold equal stake.

The partnership advances the company's commitment to offer the very best in elegance and style to its customers, as well as a step towards developing the future of the luxury market in India, through the luxury footwear business segment.

Founded in 1991 in Paris, Christian Louboutin, renowned for signature red sole shoes has diversified into men’s footwear, leather goods and accessories, beauty and kids, and has a presence in over 30 countries.

ABFRL would build a strong platform for the brand in India, which with its distinctive style and craftsmanship appeals to a growing population with discerning taste.