Adidas will set up its first global capacity centre (GCC) in Asia in Chennai, to focus on key processes. It will also be its first GCC outside China for the athletic footwear and apparel giant.

The German corporation will set up its global business services (GBS) hub.  The processes would include source-to-pay (S2P), financial planning & analysis (FP&A), invoice-to-cash (I2C), and record-to-report (R2R). The move aligns to Tamil Nadu Industries Minister TRB Rajaa's statement underscoring Chennai’s attempt to establish itself as the 'premier choice' for GCCs and research and development centres in India.

This hub, designated as the company’s global hub, is designed to seamlessly integrate with Adidas' existing hubs in Porto (Portugal), Dalian (China), Bogota (Columbia), and North America to cater to the company's global operations. Furthermore, the company anticipates significant growth in its Chennai centre, with plans to add 'high-quality resources' over the next three to five years. 

With this, the sports brand joins a number of other global companies setting up their first centres in the state, such as UPS, Hitachi Energy, ChampionX, Udemy, among others.