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Friday, 05 Mar 2021
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Female Home Buyers Trend in real estate- Dr Niranjan Hiranandani

Niranjan Hiranandani
While celebrating International Women’s Day, Dr Niranjan Hiranandani –MD- Hiranandani Group commented that, “Next Gen Millennial women are steadily taking on a more dynamic role as homebuyers, in addition to their role as homemaker. Until now, they always acted as a vital influencer in home buying decisions, but more financial independence and urban migration have enabled them as new entrants into the home buying segment. This emerging trend is on uptick after the pandemic crisis where safety and security played a pivotal role. The economically independent women workforce is prudent about their financial planning, where in a burgeoning 62% women preferred real estate assets as an investment over other volatile assets, the same reinforced by latest media survey data post Covid. The real estate asset brings stability and sense of ownership to this growing powerful demographic in the backdrop of an ideal time to buy their dream home. Several policies enable to avail home buying advantage like incentivization from central government under PMAY-Urban scheme for interest subvention to the first time women homebuyer, discounted home loan interest rates, reduced stamp duty, and entitlement to certain tax benefits. This promotes evolution of Indian minds and also regulations favouring the female name as the co-owner in property ownership mandatorily. Thus, women play an important role in home buying decisions rationally. Hence, Industry welcomes this new segment and encourages being Home Owners”.
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