D2C consumer goods company, Palette Brands has raised around USD two million in a Pre-series A funding round. The round was led by Rockstud Capital, along with participation from existing investors including Inflection Point Ventures (IPV) and Dholakia Ventures, and angel investors.

The funds will be directed to the launch of the Ember cookware brand, R&D, and team expansion. The brand is powered by technology-enabled growth infrastructure which spans consumer research, product development, supply chain, to rapidly develop, launch, and scale modern consumer product brands. Tapping into the potential for products where consumers are looking to upgrade their kitchens, Ember offers non-toxic cookware with non-stick properties, inspired by the Indian lifestyle and modern décor, with value-for-money pricing.

Current brands include ‘Unbottle’, which is a reusable and sustainable drinkware product, and ‘Totem’, which creates accessories for Apple’s consumer base in the country.

Inflection Point Ventures (IPV) is an angel investing platform with over 16,000 CXOs, HNIs, and professionals. So far, it has invested over Rs 750 crore across more than 200 startups. IPV has also launched a USD 50 million CAT 2 Alternative Investment Fund (AIF), Physis Capital, to invest in startups.