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Nestlé India expands portfolio with millets-based category

Friday, 01 Sep 2023
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Nestle India has entered into the millets-based ready-to-make (RTM) market by positioning it under its nutrition brand a+ in the category, thus expanding its portfolio. The company has introduced a+ masala millets containing bajra in NCR and online, and has plans for scaling-up in future.

The product has been developed under a public-private partnership (PPP) with Indian Millet Institute of Millet Research (IIMR), and supports the government initiative to promote millet as a sustainable food item. The a+ Masala Millet in two variants are being piloted in Delhi-NCR and will be offered across other regions in the coming months.

Besides, Nestle also has plans to launch more millet-based products in different formats, including under Maggi noodles. Among its launched products are Ceregrow grain selection with ragi and Koko Krunch millet-jowar breakfast cereals.

Under a+, Nestle India currently offers greek yoghurt, milk, and others.

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