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Daimler India to set up 350 new dealerships in next two years

Monday, 07 Dec 2020
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Commercial vehicle maker Daimler India, which recently set up 10 new touchpoints, plans to have at least 350 dealerships pan-India in the next two years.

The company is looking to deepen market penetration and take its range of products more close to customers.

The Chennai-based company, which is a subsidiary of the Stuggart-headquarted Daimler, is also focusing on higher digitalisation, including in its sales process, and has plans to add more value-added offerings to customers going forward.

Daimler India has its manufacturing facility in Orgadama, near Chennai, Tamil Nadu, where it produces nine to 55 tonne trucks as well as BharatBenz buses, Mercedes-Benz coaches and bus chassis.

DICV in November 2020 set up 10 touchpoints in a single day, which increased its servicing capacity by 13,000 vehicles a year. Also, together the new facilities will add around 3,00,000 sq ft of workshop space including more than 40 mechanical bays. With this, dealer network will now be able to service over 40,000 vehicles a month.

In addition, the company is also working on a lot of digitalisation, including that of the internal business processes, and there are more than such 24 projects going on.

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