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Blaupunkt to re-enter Indian TV market with Super Plastronics

Thursday, 08 Jul 2021
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Blaupunkt, a German consumer electronics brand, is re-entering the Indian market through an exclusive licensing agreement with homegrown contract manufacturer Super Plastronics. 
As per the licensing contract, the company’s manufacturing, branding, designing, packaging and retailing supply chain will be handled by Super Plastronics. The products will be available to consumers from 10 July 2021 on Flipkart. 
Super Plastronics will invest more than Rs 200 crore in Blaupunkt in the next three years in technology and innovation. 
Apart from that, Super Plastronicsis investing in a new manufacturing plant in Uttar Pradesh. 
In the next three years, it is expanding service centres from 550 to 760 and also investing in warehousing in Tier-2 and -3 cities to improve last-mile delivery.



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